We were initially introduced to the Shell Heights Project to work on designing a marketing package to promote and launch the first stage of a brand-new land release in Shellharbour.
We continue to work very closely with the Developers, Engineers and Solicitors on this project for the past 2 years, to deliver a thoughtful and intelligent product to a well-researched marketplace.
Shell Heights and the identity of this brand was closely linked to the product we were marketing – a boutique land estate of 400 blocks of land, reflecting the lush landscape between ocean and escarpment. The branding needed to be symbolic of this, and capture the lifestyle offered to potential purchasers. Our target demographic was divided into three categories, including families (young or retiring), investors and builders.
We created a pattern encompassing all of these aspects – the land, the community, the lifestyle. A pattern that we could adapt to all forms of marketing and media.
A simple, functional website, that held all the information a potential purchaser would need to know about the location, surrounding amenities, land registration timelines, lot plans and diagrams, right down to recommendations for builders and house and land package options – the only thing we held back from the website was the price list to encourage buyers to fall in love, then register to keep in touch.
From large billboards that draw everyone’s attention to the site, to way-finding signage, that creates an enjoyable journey for people wandering through the estate.
As our agency has a broad background in property, we lead the sales and strategy for this project. From preparing the strategy to release different stages, researching and monitoring the market, collaborating on the pricing and building and managing the database and community or purchasers.
We focused on relationship-based interaction with buyers, builders, businesses and the local community. Classifying different purchaser categories within the database and managing the journey of a buyer, from new enquiry to purchaser, to a part of the Shell Heights Community, is a huge part of our methodology and the focus on relationships and great service we believe in.
Frequent communication to all of the categories within a Database, consistent and relevant messaging – we know the tricks and we have the tools to get results.
More things made by Beans.
YOLO Funeral Support Servicesleroybevans2021-11-25T12:24:00+11:00
We started working with Beans on a small project after seeing the work they did with a company that we use. This led to a total brand refresh, website re-design and marketing plan. More than happy with the work they did with us and we plan to continue working with them moving forward. Highly recommend an initial chat with Ruby
I had an awesome experience with Beans designing my website and marketing for my business.They were creative, good listeners, fast and super responsive. The end product is really beautiful and I loved working with Ruby and Leroy and their team.
Ruby and Leroy are awesome to deal with, They leave a great 1st impression that makes you feel you have chosen the right company to help with you marketing needs. We have been super happy with all the teams work in all mediums
Ruby is a superstar. She's an incredible talent, with high level creative skills. An alternate thinker who approaches difficult problems with new thinking.
The team at Beans understand all facets of business, giving them a truly unique Marketing offering which we love!
Daniel Di Stasio
Ruby, Leroy and the team at Beans are wonderful to work with.
We have worked with them for many projects and we have always been impressed with the quality of their work and professionalism.
Would highly recommend them!
Beans assisted us with business cards, marketing strategies as well as advice on a refresh of our branding.
Beans really is a one stop shop for all your marketing needs and we couldn't recommend Leroy, Ruby and the team higher.
The Team at Beans have been our marketing go to for the last 12 months. They have redesigned our website, created a new logo and brand feel that we love and feel very proud to promote. They worked well with us, listening to needs and concerns and what they have come up with has been amazing!
I was introduced to BEANS by a friend. These guys are in Aus. and we are in the UK, the time difference was not an issue, they agreed to zoom meetings that fit in with our busy days.
Great team, great homework that they set which keeps you focused and they worked extremely hard with our extremely tight deadlines.
Thanks BEANS.... keeping moving x
I can’t recommend the team from Beans enough!
I’ve dealt with other marketing agencies before I honestly struggled to find value. That isn’t the case with Beans. They understood my needs from the outset and took a fresh approach to getting my brand out there with outstanding quality and professionalism.
I’d recommend Beans Marketing for any size business. Particularly those with limited time to focus on the brand work. It was a great feeling to know the marketing side of things was sorted so I could focus on delivery. 10/10!!!