Australian Soil & Concrete Testing, or more commonly known as ASCT, approached Beans Marketing to modernise their brand of 30 years to prepare for their next phase of growth. As an established business with a rich history of construction materials testing success, ASCT wanted to refresh their brand whilst maintaining the goodwill they had built over the years.
Beans worked closely with ASCT to modernise the brand to better reflect the scale and ambition of the business.
From the outset, the directors of ASCT had expressed their desire to maintain the goodwill that had been established in over 30 years of operation. In evolving the ASCT brand, one of the key challenges was to present a unified and scalable identity that could be easily adapted across their network of laboratories and offices up and down the East Coast of Australia.
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From websites to trade shows, Beans work closely with our clients to establish brand and marketing experiences that could only come from one place - your business. We focus on the overall experience - not the technology, media or channel that makes it possible.
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