Dynamic Sports Facilities Australia is a sports court construction specialist, building everything from expansive multi-court sports hubs to backyard basketball Ds - their clients include families, schools, communities, businesses, and clubs.
DSFA approached Beans to prepare a marketing strategy, a refreshed brand, a capabilities statement, and an updated website - a new vision for the veteran sports court construction specialists.
To help DSFA stand out against the crowd, the refreshed brand utilised some of DSFA’s existing assets, but refined them to be more direct and impactful. Shifting from ‘just’ a court builder, we wanted to position DSFA as an exciting sports brand AND a construction company.
Using this revised brand direction, we rolled out it across:
Brand style guide
Website design & development
Social media content
Capabilities statement
Business Assets