H. Parsons, a local, family owned and operated Australian funeral director connected with Beans to work on a creative project in early January of 2022. The brief; strengthen the brand and demonstrate community engagement by focusing on the four Parsons Pillars:
• Environmental Responsibility
• Social Responsibility
• Local Community
• Local Business
Beans’ objective was to help H. Parsons spread their community engagement message through internal teams across various facilities in different locations. As this messaging would be spread universally across multiple H. Parsons buildings, we knew it had to be consistent, applicable, and relatable no matter where a team member was reading from.
We did this through the creation of collateral in the form of numerous posters and a centralised brochure. As a result of the campaign, Beans provided a refreshed and modernised brand using existing brand colours and imagery. H. Parsons would utilise this brand evolution across newspaper advertising, bus advertising, posters, brochureware and social media.
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Through an impactful message and fresh imagery, Beans was able to modernise an established brand while keeping in touch with their rich history. The 'We're All Part of Parsons' campaign has proven to strongly resonate with the H. Parsons team and Illawarra community. We look forward to seeing H. Parsons continue to use this message as a platform for many more marketing opportunities in the future.
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