Junior Einsteins is a family-owned early-learning business who recently opened their third centre in Shell Heights; a state-of-the-art facility focused on cultivating children’s innate curiosity with science, cooking, art and more.
Located next to Shellharbour Anglican College, this architecturally designed facility provides innovative educational programs to children aged 6 weeks to 6-years. Staffed with expert early childhood educators, the facility is divided into several rooms with a large playground in the centre of the building. Each room focuses on the varying needs of children as they progress from infancy into toddler-ship and childhood.
Owner, Karina Borg, approached Beans for a comprehensive launch campaign to introduce the new centre to the community. Working with a list of proposed activities on the day and a tight deadline, we got to work creating a launch plan to reach as many local community members as possible.
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Beans employed a multi-channel approach to drive traffic to the event registration page. This approach started with the creation of a campaign and key messaging for the open day. We then rolled these assets into social media content and advertising, print media across the community, email marketing and a media release to local print and broadcast media
In total, Beans had roughly 3 weeks to create and execute the campaign. In this compressed time frame we were able to achieve significant interest reaching over 30,000 local parents through social media alone. With media coverage driving thousands of additional impressions we were able to secure over 700 registrations for the open day.
- Karina Borg, Managing Director
Photography & videography: MOD Photography
